What Is an SMS Drip Campaign?

POSTED June 25, 2024

A drip campaign involves a business, organization, or company sending out various automated messages on a timed schedule to reach its target audience. It is the automation of a marketing campaign designed to increase the target market's interest through frequent customer engagement. While drip campaigns can be email marketing, an SMS drip campaign refers to the timed or scheduled release of a series of SMS messages.

What is an example of an SMS Drip Campaign in more detail?

One example that many people have experienced occurs as you sign up for a loyalty rewards program for a business - for example, your favorite fast-food chain. During sign-up, you give them a phone number and email address before receiving a prompt that says, "Would you like to receive messages notifying you of exclusive offers and promotions?". Assuming you opt-in to these notifications, you will receive text messages about new products, special promotional offers, exclusive coupons, follow-ups on recent purchases, and more.

How to Setup an SMS Drip Campaign?

The best way to set up an SMS drip campaign is by registering for a business text messaging service like slyText. To register with slyText, you must first enter basic information about your company or business, such as company name, country of registration, tax number, and other fields. Once you have registered the basic information, you can prepare your SMS marketing strategy.

The first step in setting up an SMS-based drip marketing campaign is to name it. You can track your SMS drip campaign's success from your dashboard or mobile app by giving it a unique name. Tracking the campaign gives you access to metrics that let you know which messages are effective and which are not. This allows you to optimize your SMS campaign and ensure your marketing efforts drive customer engagement. Once you have named your campaign and clicked save, the next step is to select the customer list. Depending on the goal of your campaign, you can choose all subscribers or just specific customers you would like to target.

TOnce you have chosen a name for the campaign and selected your target audience, the next step is designing the contents of the SMS drip campaign. These messages can contain a call to action, a notice of new products, or be designed to enhance the customer journey. Once you have decided what you want the drip campaign to contain, you must schedule messages to be released at certain times or in response to specific events.

What are Some Ways to Make Your SMS Drip Campaign More Effective?

Know Your Target Audience

Effective SMS drip campaigns understand the demographics of their audience and use that information to increase customer response rate and prompt their audience to take specific actions based on each text drip. For example, if you know that the target audience for the current campaign is new customers, then it is crucial to practice lead nurturing. More often than not, most potential new customers will wait to purchase something, so the goal should be to provide them with a positive customer experience that leads them gently into the sales funnel.

Track Your Campaigns

As mentioned, text messaging services like slyText track your campaign results in real-time and provide metrics that provide valuable data and insight into the effectiveness of your text message marketing. This data can help you evaluate your touchpoints, better drive conversions, and plan your campaign step-by-step.

What are Some Facts about SMS Drip Campaigns for Marketers to Know About?

Extremely High Open Rates

According to studies, One of the most significant advantages of utilizing an SMS drip campaign is that the receiver opens around 98% of marketing text messages. Furthermore, almost half of the people who open these messages reply. This presents an excellent opportunity to start a conversation with customers and begin lead nurturing.

In comparison, email campaigns have an open rate of around 20%.

Increased Customer Engagement

Along with high open and reply rates, coupons sent via text messages are redeemed at an extremely high rate compared to traditional coupons.

One study from Retail TouchPoints shows that of customers who receive texted coupons, 25% redeem the coupon within three days, and 60% redeem the coupon within a week of the text.

Easy Access to Target Audience

The most relevant reason to utilize text message drip campaigns is the sheer prevalence of cell phones in today's society. Cell phones have become a necessity. Almost everyone has a cell phone, meaning nearly everyone receives SMS messages. With this in mind, there is no better way to reach a large base of customers than via text message.

What is slyText?

When choosing a business text messaging service, there is no better option than SlyText. SlyText enables two-way communication to any smartphone in the United States and Canada and offers bulk texting. Users can schedule messages for their entire client list, personalize each SMS message with customer-specific info, monitor their marketing campaign success in real-time, and even send pictures, videos, or audio files.

What Industries use slyText?

SlyText can be effectively used in almost any industry, and the service has a wide range of use cases. Below are some industries that use our service to reach their audience through text.

• SMS Marketing for Car Dealerships
• SMS Marketing for Churches
• SMS Marketing for Gyms
• SMS Marketing for Hair Salons

Conclusion

In summary, an SMS drip campaign is a text message-based marketing campaign. Businesses can easily reach their target audience with this method, which can help foster a positive customer relationship. When used correctly, text drips effectively drive positive customer engagement. With slyText, running an efficient SMS drip campaign is easier than ever. You can send bulk texts, track and monitor your campaigns, and personalize your texts to each customer. Take advantage of slyText's services and optimize your marketing campaign.