POSTED OCTOBER 20, 2020
Text Marketing for Realtors
A realtor‘s life is always on the go, which means you can‘t be there to
respond to every
single thing, manage every single campaign, or handle marketing while you‘re also handling an open
house.
Enter SMS Marketing.
The world of real estate agents, after all, is a personal world. You have direct relationships with your
clients. That‘s why using a text message as a marketing tool can be such a powerful way for you to
manage
your real estate business. Rather than relying on marketing campaigns with a questionable open rates, text
message marketing allows you to create a "personal" feel with your clients while you send out bulk
messages.
Here are some of the reasons and the ways sms for real estate marketing and real estate agents can maximize
their results from text marketing.
How Text Marketing for Realtors Works
You can start text messaging clients once they willingly give you their phone number for
your text marketing campaign. How do you do this? You might create an incentive, such as offering exclusive
looks at properties to people who sign up to your text messaging campaigns. Once you create this incentive,
you allow people to opt in to your text group.
From there, you utilize effective text messaging. What makes an effective text message in the world of
realtors? Here are a few ideas:
• New Listing Information If someone signed up to see information on a
new
listing or open house, then you can use text marketing to help get that message across. You can turn text
message recipients into potential buyers simply by giving them the information they signed up for.
• Create a Conversation Realtors know that this is a highly personal
business,
and clients will expect to have phone calls with you. Text messaging makes this more natural. Simply give
out your phone number for anyone who wants to consider your services. If they‘re already reading your
text
messages on their phone, the leap to becoming a genuine lead is a short one.
• Building a connection Real estate SMS is about more than simply bulk
sending
text messages and hoping for new leads to pop up. Real estate text message marketing allows you to build a
genuine connection with your clients. You are, after all, ending up in their phone. They can text with you,
just as they‘d text with a friend. This helps you build authentic connections that helps drive up
client
satisfaction and increase referrals.
• Convenience When you have interested leads on your SMS campaign list,
the
literal action of marketing becomes easier. You dial up a quick text message full of useful information,
send it out to your list, and voila! You‘ve done the work. Now you can sit back and enjoy the
cost-effective
convenience of text messaging as it does its magic.
Your prospective buyers also benefit from signing up for text messaging. After all, they‘re on the
hunt for
that great house deal. They want to know about key property information as soon as it‘s available.
With SMS
marketing in your corner, you‘re ready to deliver.
The Advantages of Text Marketing Especially for Realtors
Text marketing is great as a marketing strategy. But why is it so specifically effective?
Here are some of the advantages that are particularly important for realtors:
• A high response rate Response rate is everything in marketing. Without
it,
you‘re simply spinning your wheels. Consider that text messages have some of the highest open rates of
any
marketing method—some 98%. This drives new interest in your agency and makes you even more adept at lead
generation.
• Meeting homebuyers where they are on their mobile phones Since people
use
their mobile phones all the time, your SMS marketing campaigns will have an instant impact. Once you send
out a text blast, you can be sure that it‘s driving immediate engagement. This helps you obtain more
interested leads rather than simply sending out mass emails or direct mails and hoping for the best.
• Making it easier to send out property information Admit it: part of
the
challenge of being a realtor is that there‘s so much information to send out to so many. At times, you
may
even feel like a conduit for this information! But texting out property information in masse simplifies this
process. Your property info text blasts can also drive more engagement.
Your real estate clients deserve a speedy, personal connection with you. And they can‘t always get
that by
leaving you voicemails. SMS marketing allows for a unique arrangement in which you‘re immediate and
accessible. And by sending out texts, you actually make real estate marketing more convenient for yourself.
You can create text blasts that can be sent in an instant.
By engaging more people this way, you forge a more genuine connection with them. They‘ll come to see
you as
more than a source of information. You‘ll be the realtor in their texting inbox.
Have any questions about
web texting? Need more information on slyText? Feel
free
to reach out to us at
support@slytext.com.