POSTED FEBRUARY 5, 2021
Text Abbreviations
SMS text messaging has transformed the way we communicate with each other. What began as a
consequence of limited technology and character allowances has now given rise to a new form of language we use in
everyday life--textspeak. Now, it‘s a tool everyone can use--even your organization--to meaningfully interface
with others.
Textspeak is certainly ubiquitous and useful, but leveraging it in a business setting is tricky. Especially when
sending SMS messages to your target markets, you need to balance the text abbreviations and shorthand you use with
clarity, tone, and messaging. The first step to learning how to strike this balance is understanding why
leveraging abbreviations and business acronyms is important and which ones are worthwhile for your organization to
use.
Why should you abbreviate your text?
It‘s no secret that SMS campaigns are useful for communicating with your target audience.
They can be used to highlight promotions, sales, and valuable information for consumers. It‘s important to be able
to communicate to your audience in a way that‘s on message and still impactful. Text abbreviations help achieve
this. When you leverage abbreviations and acronyms in a corporate text marketing message, you‘re accomplishing
three things.
First off, you‘re creating relatability. When you use the appropriate acronyms and abbreviations for the right
audience, you work towards building a rapport with them. This goes a long way toward gathering and retaining
customers over the long-term.
The second thing you‘re accomplishing is communicating your message. Delivering your message to the right people
doesn‘t mean much if it doesn‘t resonate with them. By incorporating abbreviations, you can deliver a well-crafted
text that conveys the right meaning to the recipient.
Finally, there‘s a practical reason for abbreviating your text messages: character count. The shorter and more
impactful you can make your message, the better. Putting an acronym in an opportune space within your texts can
help keep your communications short and sweet.
Common Text Abbreviations
Now with an understanding of why you should incorporate text abbreviations into your SMS
messaging you may have further questions about text slang. Maybe you‘re wondering: what does 'BTW' mean in a text?
Or, you may be curious about which acronyms and abbreviations are the best to use. There‘s no true golden rule for
which abbreviations to use--as it depends mostly on context--but there are a handful that are universally
acceptable. Knowing which ones are most common and the context in which they are used will give you an even higher
leg up on your SMS campaigns.
• ASAP: As Soon As Possible. (Ex. You‘ll want to get in on this deal ASAP.)
• FYI: For Your Information. (Ex. FYI, we have a big sale coming up!)
• EOD: End Of Day. (Ex. Packages will arrive EOD.)
• BTW: By The Way. Ex. (BTW, did you know about this new deal we‘re
offering?)
• IMO/IMHO: In My (Honest) Opinion. (Ex. IMO, you don‘t want to miss out on
this.)
• ETA: Estimated Time of Arrival. (Ex. The package‘s ETA is January 30 at 5:00
PM.)
• LMK: Let Me Know. (Ex. LMK if you can make it to this upcoming virtual
event.)
• ICYMI: In Case You Missed It (Ex. ICYMI, we‘re offering up to 20% savings for
existing customers.)
• LOL: Laugh Out Loud (Ex. You‘ll LOL at these great new videos we just put
out.)
• ROFL: Rolling on the Floor Laughing (Ex. You'll ROFL at these new bloopers we just
posted on YouTube.)
• IDK: I Don‘t Know (Ex. If you don‘t jump on this deal now, IDK when you‘ll get
another chance!)
• FOMO: Fear Of Missing Out (Ex. Don‘t deal with FOMO--get in on these deals
today.)
• NBD: No Big Deal (Ex. NBD, but you might be missing out on some important
savings.)
• OMG: Oh My God/Goodness (Ex. OMG! You won‘t believe the deals we‘ve got on these
products.)
• TBD/TBA: To Be Determined/To Be Announced. (Ex. The date for the rescheduled
virtual event is TBD.)
• TBH: To Be Honest (Ex. TBH, we don‘t want you to miss out on this new
promotion.)
• RN: Right Now (Ex. We‘re having a 30% off sale online RN and we don‘t want you to
miss it!)
• BTW: By The Way. Ex. (BTW, did you know about this new deal we‘re
offering?)
• FWIW: For What It's Worth (Ex. FWIW, you might want to get in on these
deals.)
This is, by no means, an expansive list. However, it is one you can use to get started with. You want to use the
right text slang words, rather than necessarily what‘s trendy in the current moment. A lot of abbreviations and
acronyms fall to the wayside, but some--like those above--have remained constants in texting and social media.
Adding them to your SMS campaign lexicons ensures you have a solid footing to develop rapport and connections with
your target audience.
Guidelines for texting with abbreviations
Knowing what abbreviations to use and why they‘re important are critical parts to developing
your SMS strategy. However, they‘re not everything you need. At the end of the day, you‘re concerned with crafting
the right message for the right audience at the right time. Text abbreviations and acronyms are just one tool you
can leverage in this effort but are not the whole key. There are certain guidelines you should consider following
to make the most out of your text message campaigns.
Simplify
Simplicity is key. The more streamlined your message is, the more effective it can be. This
means shortening your text messages. It also means knowing when and when not to use abbreviations to achieve that
goal.
Despite how widespread we think SMS language and abbreviations are, the truth is more complex. Most people do use
it in social media and texts, but not as often as you might think. One study claimed that SMS language was used in
maybe 20 percent of all text messages of their subject group. This means that words are not as abbreviated as we
think, and we need to treat our communications with the same mindset.
This means keeping text messages simple. Rather than trying to go all out and including every single acronym you
can, focus instead on using the most impactful ones. Some sources recommend using as little as one or two
abbreviations within each message you send. And to augment this approach to keeping things simple, consider
leveraging images or other media. A GIF or coupon link, for example, might help with paring down your message and
encouraging the reader to take some sort of action. You want to keep text messages from being too long while still
being engaging.
Segment
It‘s been said a lot but it‘s worth repeating--you want to deliver the right message to the
right person. Sometimes this means personalization, but mostly what it refers to is segmentation. If you have a
broad target market, you need to segment it based on different criteria. Sending a Millennial a message with
certain abbreviations may not play well with someone who‘s older and might not understand what you‘re trying to
say. Tailoring your message to the intended audience, while somewhat time consuming, can increase the
effectiveness of your text communications.
Be Professional
Text messaging inherently makes conveying the tone of any given message difficult. Therefore,
you want to do as little as possible to interfere with tone and meaning as possible in your SMS campaigns. One of
the most effective approaches to this is setting and maintaining a level of professionalism--especially when it
comes to using text slang.
The more popular an abbreviation is, the more enticing it can become to use. You want to connect with your
audience and show them you‘re a modern brand that can meet their needs. However, there are several common text
abbreviations out there that either contain obscenities or suggestive messaging within them. Avoiding these is
essential. Otherwise, you risk damaging your organization‘s reputation and reliability, which yields many negative
outcomes.
So, try to keep things family friendly. Make sure you understand the context and meaning behind an abbreviation
before you ever use it. And if there‘s any doubt, opt for full wording instead. It will save you stress and hassle
in the long-run.
What began as a workaround for technological and financial limitations has now become a widespread sort of spinoff
of the English language. Textspeak has gone from a thing of convenience to a tool both people and organizations
can leverage in their communications. Knowing how to use the tool--and which abbreviations and acronyms can
appropriately be used--is a powerful way to reshape your SMS campaigns. You can achieve a much greater return on
investment through optimizing your messaging.
SlyText offers an easy-to-use
web texting service to reach your audience instantly. Get
started today!
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support@slytext.com.