As technology changes over the years, business owners need to adapt and keep up with communication trends to maintain connections with their customers. While text conversations tend to consist of more informal language, businesses can still use text messaging to maintain two-way connections with existing and new customers, provide updates, offer promotions, and more.

Business text messaging services like slyText help you incorporate texting into your marketing strategy with custom fields, integrations, real-time campaign tracking, and more.

When it comes to using texts for business marketing, specific rules of etiquette are essential to follow to ensure success for your marketing campaign.

First and foremost, obtaining written consent from all of your recipients is imperative before sending SMS communication. Sending SMS communication to customers without written consent defies local and federal guidelines.

It is also important to sign your messages, use formal greetings, maintain proper grammar and spelling, keep messages concise, and only use emojis or abbreviations when appropriate. Unlike personal texts, business text messaging must maintain a professional tone to remain effective. It is also important to only send promotional messages within a business hour.

Business text messaging is not exclusive to mobile texting. Businesses also use social media platforms in their SMS marketing.

Business texting can be an excellent way to promote sales or discount codes to existing customers. Still you can also use it for welcome messages, order confirmations, appointment reminders, shipping notifications, and much more.

Business texting is also a convenient way to elevate customer experience with live chat and customer assistance. Or, use text messaging for one-time passwords for user verification.

There are countless ways you can integrate texting into your business workflow to enhance the customer experience and increase productivity in the workplace.

Integrating text messaging into your customer service and business workflow offers a variety of benefits, including the following: Text messaging can be used for several business communication needs. From customer support and promoting a new product to appointment reminders and coupon offers, text messaging is a quick way to communicate effectively without wasting time on long emails or brochures.
As of 2023, most consumers rely on mobile phones for everyday tasks. Rather than reading long emails, customers would respond to a short message that gets right to the point. As a pre-installed function on most phones, SMS is more accessible as it does not require internet access and is ready to access with a few finger taps. Texting is a more relaxed form of communication that is more open and disarming than formal emails.
When it comes to marketing, other methods of communication can unnecessarily increase your budget. If you are running a small business or a start-up, text messaging is a cost-effective way to advertise to many people without overrunning your budget.
With business text messaging services, thousands of customizable text messages can be sent via automation and customized using various templates. Professional text messages simplify communication while providing a clear call to action that users are likelier to engage with.

As you integrate business text messaging into your marketing strategy, slyText is here to help. Through slyText's platform, you can send MMS and SMS messages, videos, pictures, and even audio files.

SlyText is also compatible with Zapier and Integrately to automate messaging, making it easier to send messages to thousands of customers swiftly.

With custom fields, you can personalize each text with customer's names or other unique touches.

SlyText also consolidates all the data from your campaign onto a dashboard where you can track your success and monitor reports in real-time.

Business texting is a professional and efficient way to communicate with customers, promote sales, and more. While texting is a more informal form of communication, businesses can still use professional language and adhere to business texting etiquette to achieve effective marketing through text.

Business text messaging can be used for appointment reminders, shipping notifications, customer service, and more.

Business text messaging is versatile, quick, more accessible, cost-effective, and simple, allowing your business to enhance marketing, save money, and increase the chances of gaining leads.

SlyText is a business text messaging service that can help you streamline the process of integrating text messaging into your next marketing project. Through customizable templates, automation integration, and an analytics dashboard, you can start sending thousands of effective marketing text messages and optimizing all the benefits business text messaging offers.